Despite North American Decline, Fresh Meat grows on a Global Level

Although global meat consumption grew by 2% in 2011, growth was divided.  Emerging regions such as Latin America, the Middle East and Africa, and Asia Pacific showed growth, while North America registered a decline in meat consumption. This decline was driven by health concerns and a growing awareness of environmental implications.  Despite the decline in North America, global consumption is expected to grow by 13% between 2011 and 2016.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.