Destination: Metaverse

The business world is abuzz with the promise – and potential dangers – of the metaverse. The space seems to have a high barrier for entry, requiring a confident working knowledge of the blockchain, crypto, and NFTs to even begin to dive in. But as a business leader, you can’t ignore this rapidly-growing space, nor the potential to be a savvy early adopter. Lindsay and Carolyn speak with Janine Yorio, CEO of virtual real estate firm Republic Realm, to get a handle on what the metaverse is and why the conversation around the metaverse is unnecessarily confusing. Then, they interview Cathy Hackl, host of the Metaverse Marketing podcast and “Godmother of the Metaverse,” about balancing the ideal of decentralization with making sure the next frontier is welcoming for everybody. Find us on LinkedIn and if you’re interested in joining the Chief network, apply to be a member at Chief.com. Find Janine’s work at https://republicrealm.com/. Listen to Cathy’s podcast Metaverse Marketing wherever you like to listen.