Destination Relevancy 365: Why Advocating for the Destination is Good for All in the Community.

Destination Relevancy 365: Why Advocating for the Destination is Good for All in the Community. A look at the advocacy work of Destinations International and their Chief Advocacy officer, Jack Johnson. As Chief Advocacy Officer, Jack Johnson manages the overall public policy operations at Destinations International including member advocacy education and training, development of destination tools and best practices, coalition work with peer organizations, industry research and related public affairs activities.  He also oversees the board governance, the Destination Management Accreditation Program (DMAP) and the DestinationNEXT (Assessments and Planning) Program. Johnson brings unrivaled experience developing innovative strategies, policy solutions and civic consensus for government, not-for-profits and small businesses. Johnson has received numerous accolades including being named as one of Successful Meetings’ 25 Most Influential People in the Meetings Industry in 2018 for his work on opposing travel boycotts and bans. Currently, his work around positioning destination organizations as a shared value in each of their communities and speaking with a new lexicon based on the emotion-driven by those values has made him one of the leading voices of the travel industry. Thank you to our sponsor: Rap Index, tell them Roger sent you. https://www.rapindex.com   This podcast is dedicated to the art of advocacy. Also listen for this episodes advocacy tip. Contact Voices In Advocacy at: www.VoicesinAdvocacy.com 480 488-9150 At Voices in Advocacy we work with organizations that want to inspire, educate, engage, and activate their supports to become even better influential advocates.