Details are the difference between wins and loses with Jordan Winar

In this episode, we talk with Jordan Winar, Owner of Zion Outdoors. Jordan started Zion Outdoors after 10 years as Chief Growth Officer at Allied Outdoor Solutions. Zach and Jordan drift into the days of yore, both former endurance athletes. Jordan was an Xterra guy and Zach an Ironman triathlete, both who ascended to their respective World Championship races and are now business owners. Jordan talks about his victories and failures, on the bike and in the workplace. Jordan shares a growth story from his days at Allied, where scaling didn’t work and the details mattered. His team tried to copy and paste strategies from one market to another market more than 1,000 miles away….and it didn’t work. Jordan reflects on his favorite quote from Tony Robbins, “Where you focus goes, your energy flows…”.   Key Takeaways: Don’t try and be everything to everyone Leadville 100 and endurance racing Details matter, especially when expanding into different markets. Knowing your customer and selling to your ideal customer not someone else. And more! ----- Additional Resources ➡️ Schedule a FREE Marketing Assessment today: https://lokalhq.com/marketing-assessment/ ----- 👉 Connect with Jordan Winar LinkedIn: https://www.linkedin.com/in/jordanwinar/ Website: https://zionoutdoors.com/ Instagram: https://www.instagram.com/zionoutdoors.official Facebook: https://www.facebook.com/zionoutdoors.official YouTube: https://www.youtube.com/@ZionOutdoors ----- The Boost, a podcast for home service contractors. Join CMO of Lokal, Zach Wilson, as he explores leaders & innovators in home services, their personal journeys, thoughts and experiences with growth, marketing, and succession. Lokal digital marketing works exclusively with contractors specializing in HVAC, roofing, plumbing, and garage door companies to conquer their local turf and grow exponentially. All Aboard the Longship! Powered by Vikings™. For marketing tips, follow Zach Wilson on Instagram, TikTok, or Facebook.