Developing a Digital Strategy with Katie Lance

Katie Lance is one of the most sought-after marketing consultants in the industry. If you don’t know Katie, you should: She’s the former social media director and chief strategist for Inman News, and she speaks at marketing events all across the country. Huge brands like RE/MAX, DocuSign, and Homekeepr have hired Katie to help them tell their stories and engage with audiences on social media. But today, she’s giving away her expertise for free. In this interview, you’ll hear Katie’s best tips on how to build a successful and affordable content strategy, and why video is a must-have part of that strategy. This is an episode you won’t want to miss. For full show notes, visit: placester.com/podcast/developing-a-digital-strategy-with-katie-lance/. -Matt & Seth Visit our website: plcstr.com/1MXOycY Download on iTunes: plcstr.com/1O9knUi