Developing a distinctive marketing tone with CB Insights' Anand Sanwal

Key Points:How CB Insights got its start (01:13)Anand explains when he realized the target market for CB Insights had shifted (03:33)My thoughts on the transient nature of the market, and why successful companies should be prepared to adapt with a quote from Bridgefy's Jorge Rios (05:03)Anand explains CB Insights' unique approach to content marketing (07:00)I discuss the need for more creativity and more hard work in marketing (09:40)Anand describes the competitive landscape CB Insights in playing in (10:30)Why Anand believes experience and pain tolerance gives them a competitive advantage (12:36)I explain how excellence and mediocrity are both habits that are developed over time (15:00)Anand explains why figuring out your priorities as a company is key to success (16:19)My take on the importance of knowing where to focus resources, with a quote from Steve Jobs (18:23)Anand talks through the moats CB Insights is developing (20:31)I describe the law of increasing returns with a quote from Prof. Brian Arthur (22:29)Anand explain how content is still the anchor of CB Insights' marketing strategy (24:16)Why a personalized newsletter from Anand tested better than a more generic option (25:49)Anand's advice for other founders and CEOs (28:20)Wrap up (31:09)Mentioned:Anand Sanwal LinkedInAnand Sanwal TwitterCB Insights LinkedInCB Insights WebsiteJorge Rios LinkedInBridgefy WebsiteOKCupid WebsiteNate Silver's FiveThirtyEightHarry Dry TwitterGrowth.DesignSteve JobsProf. Brian ArthurMy Links:TwitterLinkedInWebsiteWynterSpeeroCXL