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Developing a long-term view with Userlytics Corporation's Alejandro Rivas-Micoud

This week on How To Win: Alejandro Rivas-Micoud, Founder & CEO of Userlytics Corporation, a UX testing platform founded in 2009. In this episode, Alejandro breaks down six important lessons he’s learned throughout his career. We discuss creating a

Episode 53 of the How to Win podcast with Peep Laja podcast, hosted by Peep Laja, titled "Developing a long-term view with Userlytics Corporation's Alejandro Rivas-Micoud" was published on January 9, 2023 and runs 21 minutes.

January 9, 2023 ·21m · How to Win podcast with Peep Laja

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This week on How To Win: Alejandro Rivas-Micoud, Founder & CEO of Userlytics Corporation, a UX testing platform founded in 2009. In this episode, Alejandro breaks down six important lessons he’s learned throughout his career. We discuss creating a strong corporate culture, deciding not to use VCs, and why people overestimate the impact of things in the short term and underestimate their value in the long term. I weigh in on the idea of 'culture eats strategy for breakfast', being your own VC, and how the best companies have high revenue per employee.

Summary:
This week on How To Win: Alejandro Rivas-Micoud, Founder & CEO of Userlytics Corporation, a UX testing platform founded in 2009.

In this episode, Alejandro breaks down six important lessons he’s learned throughout his career. We discuss creating a strong corporate culture, deciding not to use VCs, and why people overestimate the impact of things in the short term and underestimate their value in the long term. I weigh in on the idea of 'culture eats strategy for breakfast', being your own VC, and how the best companies have high revenue per employee.

Key Points:

  • Lesson One - Culture eats strategy for breakfast (01:03)
  • What does 'culture eats strategy for breakfast' actually mean? With a quote from COUNTRY Financial's Ben Kobulnicky (03:39)
  • Lesson Two - User experience is the most important investment you can make (05:07)
  • Lesson Three - Turning to VCs for capital should be a last resort (07:40)
  • I explain how I bootstrapped Wynter with a quote from Cloudinary's Itai Lahan (09:49)
  • Lesson Four - When scaling, be conservative when hiring (11:49)
  • I discuss how really successful companies have high revenue per employee (14:26)
  • Lesson Five - People underestimate the importance of thinking long-term (15:29)
  • Lesson Six - Sometimes it pays to go global (18:21)
  • Wrap-up (19:52)

Mentioned:

Alejandro Rivas-Micoud LinkedIn

Userlytics Website

The Drucker Institute Website

Ben Kobulnicky Youtube

Itai Lahan LinkedIn


My Links:

Twitter

LinkedIn

Website

Wynter

Speero

CXL

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