Developing a Marketing Strategy for your eCommerce Business (E67)

Jeff WhiteCo-Founder of Kula Partners Bio: Jeff is the co-founder of Kula Partners, an agency designed to help leading manufacturers digitally transform their marketing and sales. A User Experience (UX) and usability expert, Jeff began building sites for the web over 25 years ago. He leads the design and development practice at Kula Partners, Canada’s first Platinum HubSpot Partner agency. A number of years ago, Jeff returned to NSCAD University as a sessional professor, bringing his understanding of web standards to a new generation of design students. A passionate advocate for usability and an open web that is accessible to everyone, Jeff frequently speaks on web design, usability, accessibility, marketing and sales at events such as HubSpot’s Inbound conference. He is also the co-host of the The Kula Ring, a weekly podcast that focuses on talking technology, marketing and sales with some of the most interesting minds in manufacturing marketing. Jeff is a father of three and his non-work time is filled with shuttling kids back and forth to the pool, riding bicycles in the woods, and smoking meat on the kamado. Links: Kula PartnersThe Kula Ring Podcast Jeff White on Twitter Jeff White on LinkedIn Sponsors: Spark Shipping - eCommerce Automation