Developing a Third-Party and Distribution Channel Ecommerce Strategy

Featuring Jacki Lutz, Global Head of Communication, Training and E-commerce, Aftermarket, at Sensata Technologies

Episode 189 of the The Kula Ring podcast, hosted by Kula Partners, titled "Developing a Third-Party and Distribution Channel Ecommerce Strategy" was published on June 21, 2022 and runs 28 minutes.

June 21, 2022 ·28m · The Kula Ring

Summary

Paying attention to how your product is sold online is only the starting point to creating a positive customer experience for E-commerce shoppers. Jacki Lutz, Head of Communications, Training and E-commerce, Aftermarket, at Sensata Technologies, explores the marketing strategy her team uses to develop messaging that resonates with customers across all E-commerce platforms. She reveals why helping customers sell Sensata products and upholding Sensata’s reputation for customer experience is important to her team.

Episode Description