Developing a World-Class Communications Program with Rachel Ford Hut-man

Aneel talks with Rachel Ford Hutman, CEO and Founder of Ford Hutman Media, a boutique communications firm that provides media relations, thought leadership, and executive visibility to life science companies. Ford Hutman was named a San Diego Business Journal Women of Influence and selected the PR Professional of the Year by PRSA.  In health care and in most businesses, relationships are everything, says Ford Hutman, and it's how you treat people that really matters. Her clients range from start-ups to large cap public companies. How does a founder know when they are ready to launch a business? How can a thoughtful communications program be a difference maker?  This episode was sponsored by Ford Hutman Media, fordhutmanmedia.com.