Developing an Earned-First Mindset - Jackie Cox Battles, Weber Shandwick
from PR's Top Pros Talk Hosted by D S Simon Media
Jackie Cox Battles, New York Consumer Brand Practice Lead and North America Consumer Brand Practice Growth Lead at Weber Shandwick, explains the importance of earned media as more consumers feel disconnected from brands. Jackie describes valuable approaches she uses with clients such as “story doing” and more. Jackie also shares key data from the ‘Earned Effect Study’.
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This episode is 10 minutes long.
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This episode was published on June 14, 2023.
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