Developing an Iconic Luxury Nail Polish Brand with Deborah Lippmann

After becoming a manicurist to support her dream of becoming a singer, Deborah Lippmann soon discovered the need for luxury nail care products. In today’s episode, Deborah Lippmann, Creator and Founder of the brand Deborah Lippmann, shares how manicuring top celebrities inspired her to develop The Deborah Lippmann brand which is focused on developing innovative and high-quality products that keep your nail and skin health in mind.Deborah also shares:How the brand has revolutionized the at-home manicureHow the Deborah Lippmann brand has continued to thrive during the pandemicThe evolution of eCommerce experienced by Deborah LippmannTips to consider when visiting your manicurist or nail techYou’ll also hear about some of Deborah Lippmann’s new and top products for your nails, lips, and skin.This episode is sponsored by AttentiveAttentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.  And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.This episode is also brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co