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Developing and implementing a place brand - with Andrea Haley episode artwork

EPISODE · Jun 15, 2021 · 19 MIN

Developing and implementing a place brand - with Andrea Haley

from Eyes On The Street · host CivicBrand

Developing a place brand always starts with listening and together with the community crafting a brand story that is authentic. This collaborative and inclusive process doesn't end when the brand has been developed as implementation is key. In today's episode of 'Eyes On The Street' we sit down with Andrea Haley of Fort McMurray Wood Buffalo in Alberta, Canada to discuss their journey in developing and implementing their place brand. 

What this episode covers

Developing a place brand always starts with listening and together with the community crafting a brand story that is authentic. This collaborative and inclusive process doesn't end when the brand has been developed as implementation is key. In today's episode of 'Eyes On The Street' we sit down with Andrea Haley of Fort McMurray Wood Buffalo in Alberta, Canada to discuss their journey in developing and implementing their place brand.

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Developing and implementing a place brand - with Andrea Haley

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Frequently Asked Questions

How long is this episode of Eyes On The Street?

This episode is 19 minutes long.

When was this Eyes On The Street episode published?

This episode was published on June 15, 2021.

What is this episode about?

Developing a place brand always starts with listening and together with the community crafting a brand story that is authentic. This collaborative and inclusive process doesn't end when the brand has been developed as implementation is key. In...

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