Developing Customer Loyalty through Science and Trust with Katie Thomson and Kendall Glynn

This week on the Drop In CEO, children’s health experts and cofounders of Square Baby, Katie Thomson and Kendall Glynn share how they saw a need and developed a solution for fresh, balanced, and convenient baby food options. Join Deborah as she speaks with Katie and Kendall about creating a trusting and loyal customer base, using science vs. fear-based marketing to connect with customers, and the importance of holding onto your values while growing your company. Katie Thomson MS, RDN is the CEO of Square Baby. She was the first nutritionist for Starbucks, where she played a pivotal role in the evolutions of the Starbucks menu – introducing healthier options like Oatmeal, Bistro Boxes and Egg White options, creating clean ingredient standards and acting as the Health & Wellness policy advisor and spokesperson. Since leaving Starbucks to pursue Square Baby, Katie has consulted for national brands like Red Robin & Hilton and startups like NatureBox. Kendall Glynn MS, CGC is the COO of Square Baby. She is a certified genetic counselor with an emphasis on women and infant health and wellness. Kendall opened the first private Perinatal Practice in San Francisco, offering comprehensive services to patients and physicians in the Bay Area. Since leaving San Francisco Perinatal Associates, Kendall has focused on fundraising efforts in Children’s Health and Wellness and her three small children. You can connect with Katie and Kendall in the following ways: Square Baby website: https://squarebaby.com/ Katie Thomson on LinkedIn: linkedin.com/in/katie-thomson-ms-rd-102808a Kendall Glynn on LinkedIn: linkedin.com/in/kendall-glynn-ms-cgc-79b7b9 To learn more about how you can connect with Deb, go to https://www.dropinceo.com/ or join the Drop in CEO Facebook group for more conversations on how to lead, inspire, and achieve your goals.See omnystudio.com/listener for privacy information.