Developing High-Yield Tourism in Canada's 'Wild Side', with Jon Mamela, Travel Alberta

from High-Yield Tourism · host High-Yield Tourism

Gary and Jens chat to Jon Mamela, Chief Commercial Officer of Travel Alberta about developing high-yield tourism in one of Canada’s most beautiful provinces. Promoted as Canada’s Wild Side, Alberta is home to destinations like Lake Louise, Banff and Jasper National Park. Jon discusses Travel Alberta's new strategic approach as the province positions tourism as a pillar of economic diversification.

Episode metadata supplied by the publisher feed · Published Aug 22, 2024

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Find out about Travel Alberta’s bold 10-year tourism strategy focused on product development, indigenous experiences, and workforce sustainability.

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Developing High-Yield Tourism in Canada's 'Wild Side', with Jon Mamela, Travel Alberta

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This episode is 33 minutes long.

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This episode was published on August 22, 2024.

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