Developing Kids Jiu Jitsu Coaches - Jordan Shipman (E60)

Building a great kids martial arts program requires more than one talented instructor. It requires systems, structure, and a deep bench of coaches who are prepared to deliver a consistent experience every day. In this episode of the Black Belt Business Podcast, Eliot Marshall sits down with Easton Kids Program Director Jordan Shipman to break down why coach-to-student ratios matter, how a lack of bench strength impacts retention, and why many schools mistakenly blame outside factors for declining programs instead of addressing internal problems. Eliot and Jordan also dive into Easton's process for recruiting, onboarding, and developing kids coaches, including the systems, training courses, and standards that help maintain consistency across multiple academies. They discuss the importance of always staying ahead of growth, creating a pipeline of future instructors, and ensuring every coach understands class structure, training philosophy, safety protocols, and student development. Whether you're struggling to find instructors, looking to improve your kids program, or trying to scale your academy without sacrificing quality, this episode provides a practical blueprint for building a stronger team and a better student experience. Watch or listen to the full podcast on our blog:  https://www.easton.online/blog/ Visit https://www.easton.online to sign up for our mailing list!