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Developing Positioning for Growing Brands with Jon Itkin (In the Kitchen) episode artwork

Jan 16, 2024 51 min

Developing Positioning for Growing Brands with Jon Itkin (In the Kitchen)

from 2 Pizza Marketing Hosted by 2 Pizza Marketing

Begin your New Year 2024 with excellent positioning and messaging, thanks to the amazing ideas from Jon Itkin, Principal of In The Kitchen: an agency for high-growth startups looking to find their groove and connect with customers. He and host Melissa Moody chat about: The fundamentals of positioning for fast growing tech companies (and everyone else too) The concept of "advantage stacking" How to find balance between brand and product marketing How to build a customer journey model The wins that can be found by talking with HAPPY customers Learn more about Nut Tree: https://nuttr.ee/ Support the show This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com

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This episode is 51 minutes long.

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This episode was published on January 16, 2024.

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