Developing Usability Software - an Interview with Sam Ng

Gerry Gaffney spoke to Sam Ng from Optimal Usability in New Zealand (www.optimalusability.com). Sam is responsible for OptimalSort, an online card sorting tool (www.optimalsort.com). Sam speaks about the challenges of balancing user-centred design practices with the need to meet deadlines. Do small development teams really need to use personas? Sam says software can be "too convenient" if we rely too much on stats to "spit out" answers. Sam mentions some other products: Morae (www.techsmith.com/morae.asp) Axure (www.axure.com) LiveMeeting (office.microsoft.com/livemeeting) GoTo Meeting (www.gotomeeting.com) Google Analytics (www.google.com/analytics) Crazy Egg (crazyegg.com) UserTesting.com (www.usertesting.com) BaseCamp (www.basecamphq.com) from 37 signals (www.37signals.com). Thanks to Jo Eaton for the photo of Sam. And apparently if Optimal Usability were a person it would be Jackie Chan (en.wikipedia.org/wiki/Jackie_Chan) Duration: 17:04 File size: 2.92MB