Developing Your Marketing Mindset Part 2

Bill Horan and Riya Pantel talk once again with Leora Lanz, a Huntington resident, who is a full-time professor at Boston University. She is the former Global Director of Marketing and Communications for HVS, a hospitality consulting firm then located in Mineola, and the former Director of Public Relations and Advertising for the ITT Sheraton Hotels of New York, among other jobs.  She is the author of a new book called, Developing Your Marketing Mindset.  (Part 1 can be found earlier in our feed.)