Developing Your Point of View with Alastair McDermott

Point of view is something that can distinguish you from the crowd. It’s important, perhaps even essential, in building your authority and personal brand. It’s also one of those concepts in marketing that is frustratingly hard to define: it seems to incorporate perspective, tone, voice, positioning, branding, and – above all – opinions. In this episode, Alastair McDermott takes a practical approach to developing a point of view, and talks about how you can use it to distinguish yourself from your competition, stand out from the crowd, and build your personal brand. 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode - including the Point of View worksheet that you can copy and edit for yourself - in the show notes here:  👉👉 https://therecognizedauthority.com/point-of-view/ 👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️  Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🤗 Connect with Alastair and The Recognized Authority: ➡️ LinkedIn ➡️ Twitter ➡️ YouTube