Developments of Online Grocery in Emerging Markets

Emerging markets such as Thailand, the Philippines and Indonesia are among key targets for online grocery retailers, mainly due to their large populations. There are 200 million mobile subscribers in those countries alone, more than enough to justify the expansion of online grocery services. Happyfresh, one such service, recently expanded into the Philippines and currently targets homemakers and the younger generation. The key for Happyfresh is getting an order to a customer within one hour or less, which is a potential difficulty in the crowded streets of Manila.   Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.