Devin Shurtleff: How The CEO of Opinion Learned to Lead Through Loss

Shiv Gettu sits down with Devin Shurtleff, CEO of Opinion, as he opens up about losing his co-founder and best friend Justin Bingham.Through stories of building a fortress of support, finding product-market fit in multifamily, and processing profound loss while leading a company, Devin provides a raw look at the human side of entrepreneurship. In an emotional conversation, he shares their last interaction, the challenge of telling his team, and how the multifamily industry has rallied around him during the darkest moments.Humans of Multifamily is presented by Zuma, the AI assistant for your full-resident lifecycle. Visit getzuma.com and follow Shiv on LinkedIn.Key moments:00:00 Early Life & Work Ethic13:00 Building First Businesses26:00 Finding Product-Market Fit32:00 Processing Justin's Loss41:00 Leading Through Crisis54:00 The Last GoodbyeNote: This was a particularly emotional and vulnerable conversation about recent loss. Devin's openness about grief, leadership, and friendship provides a powerful reminder of the deep human bonds that exist within the multifamily industry.