Devour the Moment

Send us Fan MailWhat happens when life's setbacks become the catalyst for extraordinary success? Mr. Devour's story answers this question with raw authenticity and entrepreneurial fire.When a workplace injury left him unable to return to conventional employment, Devour faced a critical choice—give up or reinvent himself. With a wife and two children depending on him, he revived a dormant dream and launched Devour Collection, what he proudly calls "the only exotic streetwear brand in the world." Born and raised in Chicago's Roseland neighborhood, Devour infused his South Side roots into a fashion philosophy that's caught the attention of filmmakers and tastemakers alike."I gave myself a 10-year deadline," Devala reveals, "and honestly, I make five years in October and I've done a lot more stuff than I thought I would have done." That "stuff" includes clothing features in multiple films alongside notable actors, expanding his brand into couture and intimate apparel divisions, and launching a music label under his Pretty Fly Corporation umbrella. But success hasn't come without profound personal challenges, including battling depression and childhood tragedy—Devour lost two brothers in a fire when he was young.Perhaps the most powerful takeaway from Devour's journey is his perspective on time versus money. "What can you do with money without time? Nothing," he states. "What can you do with time without money? A whole lot. I come from the bottom." This wisdom permeates his approach to business and life, creating generational wealth for his daughter (who has her own brand, Motivation) while relentlessly pursuing his vision despite naysayers.Visit DevourCollection.com and use promo code DEVOUR for 15% off, or catch the brand's upcoming fashion show in St. Louis on October 18th. As Devour would say, "Live freely in your lifestyle while devouring your prey. Whatever trials and tribulations you go through, step into that shit as the lion, and never the mouse."Subscribe to our YouTube Channel: The SHITTS Podcast. Follow us on Spotify, Apple Podcasts, and iHeart Radio. Subscribe and comment.