Deyan Sudjic, “Why We Lust For Objects”

From sleek laptops to shiny new cars, objects enthrall us. Objects seem capable of manipulation and seduction, building and sustaining a desire for design, even over performance, function and a fair price. Deyan Sudjic, Director of the Design Museum London and author of The Language of Things: Understanding the World of Desirable Objects, visits Zócalo to explore the power of design and what it means for art and commerce.