Dez Hesson #17 Risk, Resilience & Reinvention

Send us Fan MailIn this episode of Life is Limitless, host Cody Demerais sits down with local entrepreneur Dez Hesson, owner of The Studio, for an honest conversation about growth, risk, and building a life with purpose.Dez shares her journey from cooking school, to working in corrections, to stepping into entrepreneurship and creating a thriving fitness community rooted in connection, accountability, leadership, and personal growth.Together, Cody and Dez dive deep into the realities of entrepreneurship — the financial pressure, uncertainty, setbacks, pivots, and sacrifices that often go unseen. From starting with just 18 spin bikes to growing into a multi-offering training facility, Dez opens up about what it really takes to build something meaningful.This episode explores failure, confidence, self-responsibility, leadership, and the courage it takes to chase the life you truly want. A powerful reminder that progress will always matter more than perfection — and that the best life is built by staying adaptable, owning your path, and doing what lights your soul on fire.Success rarely starts perfect — Dez started with just 18 spin bikes and built from there. Start where you are.Entrepreneurship is uncomfortable — risk, uncertainty, and setbacks are part of the process, not signs to quit. Adaptability is everything — the ability to pivot can be the difference between surviving and growing. Leadership starts with self-leadership — discipline, accountability, and showing up for yourself first. Community matters — real growth happens when people feel connected, supported, and challenged. Failure is feedback — every setback carries lessons if you’re willing to look for them. Purpose fuels persistence — when your work has meaning, it becomes easier to keep going through hard seasons. Confidence is built, not given — through action, repetition, and doing hard things. Taking responsibility changes everything — ownership over your choices creates real momentum. Progress over perfection — small consistent steps compound into massive change over time.Thank you for sharing two of the most precious resources one human being can share with another: your time and your energy.If you found value in today's episode, please help us grow the Life Is Limitless Podcast by sharing it with a friend, subscribing on YouTube, and leaving a like, rating, or review. Every share helps us reach one more person who may need to hear this message.Until next time, remember: life is limitless.If you would like to support the show, you can use this button below:buymeacoffee.com/codydemerais Music Intro and Outro:Track Title: City Of AngelsArtist Name(s): LNDÖSupport the show