Dhilon Solanki - How to Build a Hospitality Brand That People Actually Believe In

This week on Captive Conversations, I sat down with a creative force in hospitality: Dhilon Solanki — founder of Story Locker, co-founder of Pecking Order, and previously behind one of the most useful tools in the industry — Sprout.Dhilon's journey is a masterclass in brand building with heart. He’s grown tech tools for hospitality, helped operators train better, and now helps people preserve their life stories through beautifully crafted, private podcast-style interviews.🔥 Highlights include:📲 Building and exiting Sprout – a digital marketing tool used by 100s of restaurants🍗 The lessons from launching and running Pecking Order, his fast-casual brand🎧 The powerful human stories behind Story Locker – a new way to preserve legacy👨‍🍳 How Sideways is rethinking team training with short-form video and storytelling🧠 Why you don’t need a flashy launch — you need tight feedback loops and strong intentFrom emotional storytelling to operator tech, this episode covers what it takes to build something meaningful in hospitality — and life.Dhilon's Podcast Answers🔥 Best Hospitality Experience: Sticks n Sushi 🔥 Best Hospitality Tech: Glue Loyalty🔥 Best Restaurant: Roka🔥 Best Burger: Bleeker & Shake Shack🔥 Best Hotel: Ham Yard Hotel🏷️ Brands MentionedConnect by Me&u https://www.meandu.com/gb/grow/connect Story Locker https://storylocker.co.uk/Sideways https://hospitality.sideways.ai/ Sentiment Search https://sentimentsearch.com/ 👉 Listen now and subscribe to hear more behind-the-scenes chats with leaders shaping hospitality.