第11回｜消齡化現象：十歲與六十歲為何越來越像

from 日本商業現場 · host 研究生 Keith

不同年齡層的人想法越來越像，30年間366個項目中70項差距縮小、只有7項擴大。 . ▍本集重點 • 博報堂30年追蹤調查：20代到60代的價值觀與消費差距正急速縮小 • 2022年數據——支持離婚觀念、手機重要性、享受當下的認知差距，大幅從25%縮減至7.6% • 消齡化三大推手：能力增強（網路普及讓各年齡層能做的事變多）、義務減弱（傳統應該要怎樣的束縛消失）、自主選擇（生育年齡從24歲延後至31歲、分布扁平化） • 流行追求不再專屬年輕人，第一胎生育年齡延後10年，每個人活在自己的時差裡 . 📌 本集精選自《日本大特搜》EP56，加入最新觀點重新錄製。 . 🎧 Keith 的另一個節目《日本大特搜》——日本旅遊、美食、生活文化，每週更新。 Apple Podcast: https://researcher.studio/jv-apple Spotify: https://researcher.studio/jv-spotify -- Hosting provided by SoundOn

Episode metadata supplied by the publisher feed · Published Jan 25, 2026

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第11回｜消齡化現象：十歲與六十歲為何越來越像

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