EPISODE · Sep 3, 2023 · 1H 10M
第11期 忽i忽e地聊聊时代和地域差异对出海营销的挑战
from 出海六边形
留学生在出国后会面对文化差异、地域差异、时代差异的挑战，如果留学生回国后从事的是出海营销的工作，是否能更好地理解并克服本土化营销难题？而在这些差异下形成的用户画像差异，又是如何变成了品牌出海之路上的一座高墙？本期节目嘉宾Caroline在高中时期出国留学，本科与硕士读的都是媒体相关专业，回国后从事品牌出海营销工作，精神状态忽i忽e，录制音量忽高忽低，与她一起接地气地聊聊时代和地域差异对出海营销的挑战。在小宇宙查看该单集文稿
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第11期 忽i忽e地聊聊时代和地域差异对出海营销的挑战
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