EPISODE · Nov 18, 2023 · 32 MIN
第13期 可以黑五后再听的客户旅程经营
from 出海六边形
品牌方和卖家把客户旅程当成营销流程，以自己的视角加上刻板印象做着自以为有效的内容营销，导致营销效果越来越差并且没有如何改良的方向；没钱没资源如何去揣测大洋彼岸消费者的生活习惯和消费偏好？比起外贸工厂，客户旅程对跨境电商来说更重要，对出海品牌来说事关生死；把所有售后问题的责任都归到售后部门是一个很普遍但脑残的企业通病；研究客户旅程不是为了在各种消费者触点上用劣质的内容和伎俩去骚扰他们。不管黑五数据如何，不管打工心态如何，都可以在叮叮当的十二月，一起约杯咖啡，群体AA.祝大家身体健康，远离感冒～在小宇宙查看该单集文稿
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第13期 可以黑五后再听的客户旅程经营
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