第15回｜令和媽媽消費新常態：少購物、吃冷食、家事外包

from 日本商業現場 · host 研究生 Keith

收入最多的媽媽，零用錢卻最少——他們把錢花在哪裡了？ . ▍本集重點 • 令和媽媽家庭年收639萬日幣（比無小孩多100萬），但個人月均零用錢卻少17,000元 • 冷凍食品消費為非媽媽的兩倍：大阪王將餃子、味之素炒飯、金川燒列榜上，背後邏輯是用冷凍食品省時間 • 消費邏輯兩極化：衣服包包超市買便宜，LV皮夾名牌不手軟——日常壓縮，奢侈不縮 • 物慾下降超10%、更重視記憶和體驗勝過物品，疫情改變了這代媽媽對生活的定義 . 📌 本集精選自《日本大特搜》EP93，加入最新觀點重新錄製。 . 🎧 Keith 的另一個節目《日本大特搜》——日本旅遊、美食、生活文化，每週更新。 Apple Podcast: https://researcher.studio/jv-apple Spotify: https://researcher.studio/jv-spotify -- Hosting provided by SoundOn

Episode metadata supplied by the publisher feed · Published Jan 29, 2026

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第15回｜令和媽媽消費新常態：少購物、吃冷食、家事外包

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