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第180回 TT（トラディショナルトレード）のマーケットで利益を出すには

EPISODE · Apr 12, 2015

第180回 TT（トラディショナルトレード）のマーケットで利益を出すには

from Podcast 森辺一樹のグローバル・マーケティング 〜すべてはアジアで売るために〜

「ASEAN6」を構成するグループB（インドネシア・フィリピン・ベトナム）は、TT（トラディショナルトレード）のマーケットと言えます。このマーケットにおいて、どのように売上を増やし、利益を得ていくべきなのか。今回は、より具体的に「間口戦略と連動するプロモーション戦略」や、「ATLかBTLか」などについて、森辺が解説いたします。 global_vol180.mp3

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第180回 TT（トラディショナルトレード）のマーケットで利益を出すには

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