第19回｜麒麟生茶 7 週破億瓶：便利商店綠茶大戰封王記

from 日本商業現場 · host 研究生 Keith

沒換口味、只換包裝，麒麟生茶7週賣出1億瓶改寫綠茶戰局。 . ▍本集重點 • 麒麟生茶2023年改版後7週突破1億瓶銷售，2024年全年達3123萬箱——18年首次超越3000萬箱 • 行銷主管拆解真相：消費者不會因味道換品牌，綠茶早就夠好喝，真正缺的是生活定位 • 包裝創新重點：從「口渴時喝」重新定義為「Life Tea」——白色基底+水滴意象變成日常配件 • 購買力數據洩露內幕：30幾歲男性購買率增36%、20幾歲女性增25%——男生同樣在意包裝，顛覆刻板印象 . 📌 本集精選自《日本大特搜》EP413，加入最新觀點重新錄製。 . 🎧 Keith 的另一個節目《日本大特搜》——日本旅遊、美食、生活文化，每週更新。 Apple Podcast: https://researcher.studio/jv-apple Spotify: https://researcher.studio/jv-spotify -- Hosting provided by SoundOn

Episode metadata supplied by the publisher feed · Published Feb 4, 2026

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第19回｜麒麟生茶 7 週破億瓶：便利商店綠茶大戰封王記

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