第20回｜USJ 反超迪士尼：穿制服進場的高校生經濟學

from 日本商業現場 · host 研究生 Keith

穿制服去樂園拍照勝過玩遊樂設施，USJ靠高中生經濟連年超越迪士尼。 . ▍本集重點 • 2023年USJ入園1600萬人正式超越東京迪士尼，2024年全球排名第三——連續三年領先不是意外 • 品牌口號轉變：從「世界最棒的體驗」改為「No Limit」，短而簡單的詞彙搭配任天堂世界開幕掀起魔力 • 核心粉絲年齡完全反轉：USJ是20多歲、迪士尼是40-50歲，玩法也從「玩遍所有設施」變成「自己選擇體驗方式」 • 青春限定活動「穿制服去USJ」每年春天策動，1930年代紐約街景變成高中生TikTok拍照大街，拍照點比遊樂設施更重要 . 📌 本集精選自《日本大特搜》EP415，加入最新觀點重新錄製。 . 🎧 Keith 的另一個節目《日本大特搜》——日本旅遊、美食、生活文化，每週更新。 Apple Podcast: https://researcher.studio/jv-apple Spotify: https://researcher.studio/jv-spotify -- Hosting provided by SoundOn

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第20回｜USJ 反超迪士尼：穿制服進場的高校生經濟學

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