第23回｜泡麵包裝經濟學：越「醜」越好賣的反直覺法則

from 日本商業現場 · host 研究生 Keith

日經調查4467個商品發現，泡麵包裝越漂亮消費者反而越不買，相關係數達-0.4。 . ▍本集重點 • 4467件商品針對1000名消費者，包裝美感與好感度呈負相關排名第一的是泡麵（-0.4） • 洗髮精排名正相關第一名，女性特別敏感，50代女性對包裝美感連結度最高 • 衛生用品第二名，因放在家裡顯眼處，漂亮包裝能提升置家擺設質感 • 其他酒類第三名因透明瓶身設計，包裝本身就是高級感的載體，與泡麵期待落差形成反差 . 📌 本集精選自《日本大特搜》EP27，加入最新觀點重新錄製。 . 🎧 Keith 的另一個節目《日本大特搜》——日本旅遊、美食、生活文化，每週更新。 Apple Podcast: https://researcher.studio/jv-apple Spotify: https://researcher.studio/jv-spotify -- Hosting provided by SoundOn

Episode metadata supplied by the publisher feed · Published Feb 10, 2026

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第23回｜泡麵包裝經濟學：越「醜」越好賣的反直覺法則

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