第25回|日本超市好感度 2022:業務超市從第 7 衝到第 2 episode artwork

EPISODE · Feb 12, 2026 · 15 MIN

第25回|日本超市好感度 2022:業務超市從第 7 衝到第 2

from 日本商業現場 · host 研究生 Keith

業務超市從五年前第七名衝到第二名,只因為一樣叫現金結帳的蔥油餅。 . ▍本集重點 • AEON穩坐第一,男生22%女生25%的好感度維持不變,超過25%表示每4人就有1人選它 • 業務超市從2017年7名(3.5%)躍進2022年2名(9.3%),只收現金反而成優勢賣點 • 成城石井從20名外躍升女性8名,發跡世田谷高級住宅區,主打進口食品與高品質熟食吸引觀光客 • 低價品牌往上衝高級品牌也往上衝,被擠壓最慘的反而是中線沒特色的超市——市場分化加劇 . 📌 本集精選自《日本大特搜》EP50,加入最新觀點重新錄製。 . 🎧 Keith 的另一個節目《日本大特搜》——日本旅遊、美食、生活文化,每週更新。 Apple Podcast: https://researcher.studio/jv-apple Spotify: https://researcher.studio/jv-spotify -- Hosting provided by SoundOn

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第25回|日本超市好感度 2022:業務超市從第 7 衝到第 2

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