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第263回 チャネル作りにおいては国別投資に強弱をつけよ

EPISODE · Feb 24, 2016

第263回 チャネル作りにおいては国別投資に強弱をつけよ

from Podcast 森辺一樹のグローバル・マーケティング 〜すべてはアジアで売るために〜

アジア新興国のチャネル作りで外してはいけないポイントの2つ目として、「国別投資の強弱をつけること」を挙げています。「御社はなぜその国を選びましたか？」と理由を聞いても、明確な答えや戦略を持たない企業がほとんどだ、と森辺一樹は指摘します。では、どのような判断軸で国を選べば良いのでしょうか。実際に強弱をつけている事例として紙おむつの市場を取りあげながら解説します。 global_vol263.mp3

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第263回 チャネル作りにおいては国別投資に強弱をつけよ

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