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第267回 ディストリビューターを選定するためのポイント

EPISODE · Mar 9, 2016

第267回 ディストリビューターを選定するためのポイント

from Podcast 森辺一樹のグローバル・マーケティング 〜すべてはアジアで売るために〜

海外に進出する際、代理店つまりディストリビューターの選定は誰がやるべきなのでしょうか？現場の肌感覚で選んでいる日本企業に対し、欧米の先進企業では「本社が明確な基準を持っている」と森辺一樹は言います。今回は、ディストリビューターの善し悪しをどう判断したら良いのかという基準に加え、どうやってディストリビューターにやる気を持ってもらえば良いか、といった点も言及します。 global_vol267.mp3

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第267回 ディストリビューターを選定するためのポイント

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