第26回｜Lawson 的「不便利」實驗：故意讓你找不到商品的零售心理學

from 日本商業現場 · host 研究生 Keith

便利商店故意變得不便利：沒有便當、沒有塑膠袋、收銀台換成虛擬人物。 . ▍本集重點 • Green Lawson一號店四大實驗：虛擬Avatar收銀、冷凍代替冷藏便當、手機預約點餐、完全廢除塑膠袋 • 一般Lawson開店需一個月，Green Lawson只要十天，低成本加盟模式成為全國展開的關鍵 • 物價上漲背景下，日本消費者對漲價極敏感，Lawson透過永續化重新包裝漲價的必然 • Avatar在2025年已有80人取得操作資格，2024年KDDI收購後轉向科技零售融合，超越環保初衷進化 . 📌 本集精選自《日本大特搜》EP73，加入最新觀點重新錄製。 . 🎧 Keith 的另一個節目《日本大特搜》——日本旅遊、美食、生活文化，每週更新。 Apple Podcast: https://researcher.studio/jv-apple Spotify: https://researcher.studio/jv-spotify -- Hosting provided by SoundOn

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第26回｜Lawson 的「不便利」實驗：故意讓你找不到商品的零售心理學

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