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第287回 ディストリビューターを比較する際の3つのポイント

EPISODE · May 22, 2016

第287回 ディストリビューターを比較する際の3つのポイント

from Podcast 森辺一樹のグローバル・マーケティング 〜すべてはアジアで売るために〜

「チャネル争い」という戦いに勝つには、ディストリビューターをしっかり比較して分析しなければいけない、と森辺一樹は指摘します。今回は、ディストリビューターの比較をする際に重視するポイントとして、(1)チャネル戦略そのものの違い (2)ディストリビューションネットワークの違い (3)チャネルへのマネジメントの違い、という3つの比較ポイントについて簡単に解説をさせていただきます。 global_vol287.mp3

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第287回 ディストリビューターを比較する際の3つのポイント

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