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第298回 海外でのビジネスでは「コンテクスト」を意識しよう

EPISODE · Jul 6, 2016

第298回 海外でのビジネスでは「コンテクスト」を意識しよう

from Podcast 森辺一樹のグローバル・マーケティング 〜すべてはアジアで売るために〜

「空気を読む」ことが上手い日本人のコミュニケーション感覚は、海外でビジネスをする際に役に立つのでしょうか。森辺一樹はこの日本人的な感覚について「海外では邪魔になってしまう」と指摘します。自身の代理店契約などの経験などを踏まえながら、コミュニケーション手法が「ローコンテクスト型」の国と「ハイコンテクスト型」の国でのコミュニケーションの違いについて解説させていただきます。 global_vol298.mp3

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第298回 海外でのビジネスでは「コンテクスト」を意識しよう

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