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第307回 長期的にチャネル構築を考えるべき理由 episode artwork

EPISODE · Aug 10, 2016

第307回 長期的にチャネル構築を考えるべき理由

from Podcast 森辺一樹のグローバル・マーケティング 〜すべてはアジアで売るために〜

日本とASEANのチャネルには大きな違いがあり、だからこそ長期的にチャネル構築を考えなければいけないと森辺一樹は言います。今回も、前回に引き続き「長期的な戦略を立てる必要性」や、「ASEANの流通構造の違い」について中国で展開していく事例なども踏まえながら解説します。また、短期的に考えている日本企業に対してディストリビューターがどう感じているのかについても言及します。 global_vol307.mp3

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第307回 長期的にチャネル構築を考えるべき理由

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