第30回｜扭蛋經濟攻進一級戰區：新型態扭蛋店的澀谷新宿戰略

from 日本商業現場 · host 研究生 Keith

720億日元市場年成長30%，CPLA在澀谷一家店放1700台機器——疫情讓扭蛋從玩具變成一級戰區的廣告。 . ▍本集重點 • 扭蛋市場2022年720億、2025年飆升到1960億，三年不到翻近三倍，開發速度每月新增700種商品 • 疫情期間商業設施招租困難，房東主動邀扭蛋店進駐，十天快速開店成本更低於餐廳一個月週期 • 從兒童玩具到社群資產，Z世代購買排名第四，原因是「可上傳IG分享」——扭蛋變成推國與頭貼道具 • 期間限定×不確定感的雙重吸引，每月新品300-400種且賣完即止，「錯過就沒了」心理推升衝動消費 . 📌 本集精選自《日本大特搜》EP103，加入最新觀點重新錄製。 . 🎧 Keith 的另一個節目《日本大特搜》——日本旅遊、美食、生活文化，每週更新。 Apple Podcast: https://researcher.studio/jv-apple Spotify: https://researcher.studio/jv-spotify -- Hosting provided by SoundOn

Episode metadata supplied by the publisher feed · Published Feb 19, 2026

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第30回｜扭蛋經濟攻進一級戰區：新型態扭蛋店的澀谷新宿戰略

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