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第310回 現地での「店頭プロモーション」の重要性とは episode artwork

EPISODE · Aug 21, 2016

第310回 現地での「店頭プロモーション」の重要性とは

from Podcast 森辺一樹のグローバル・マーケティング 〜すべてはアジアで売るために〜

日本でも売れる商品だから現地でも売れるというのは「錯覚だ」と森辺一樹は指摘します。ではどうやって現地で展開して認知させていけば良いのでしょうか？店頭プロモーションから展開まで、具体的にどのタイミングでどう実現させていくのか解説します。ただ、内容について企業秘密の部分もありますので詳細まではお伝えできかねますが、出来る限りの流れについてお話しさせていただきます。 global_vol310.mp3

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第310回 現地での「店頭プロモーション」の重要性とは

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