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EPISODE · Sep 14, 2016

第316回 海外市場の参入時、最初の3年で考えること

from Podcast 森辺一樹のグローバル・マーケティング 〜すべてはアジアで売るために〜

海外市場に参入する際、「なかなか計算が立たないからとりあえずオンライン市場に逃げる」というケースがよくあります。しかし、計算が立たないのではなくオフラインの市場に参入する際には最初の3年で考えるべきことがあると森辺一樹は指摘します。では、最初の3年で何をどう考えるべきなのか、中長期的な視野で「順序順番に沿って行っていくべき投資の流れ」について、解説していきます。 global_vol316.mp3

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第316回 海外市場の参入時、最初の3年で考えること

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