第31回｜星巴克選址術：140 人團隊支撐 2000 家門市的精密計算

from 日本商業現場 · host 研究生 Keith

140人的選址團隊、每家店20年計畫：星巴克2000家門市背後的精密計算。 . ▍本集重點 • 專門團隊140人分五個部門，評估租金、銷售規模、地理位置，確保門市長期營收能力 • 從1996年銀座一號店到2015年制霸47都道府縣，完成全日本布局花費20年 • 多元店型涵蓋交通樞紐、住宅區、醫院、公園、道路車站，近年聚焦郊區擴店 • 結合APP大數據分析選址，強調與當地社區連結，打造讓顧客感受活力的第三空間 . 📌 本集精選自《日本大特搜》EP104，加入最新觀點重新錄製。 . 🎧 Keith 的另一個節目《日本大特搜》——日本旅遊、美食、生活文化，每週更新。 Apple Podcast: https://researcher.studio/jv-apple Spotify: https://researcher.studio/jv-spotify -- Hosting provided by SoundOn

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第31回｜星巴克選址術：140 人團隊支撐 2000 家門市的精密計算

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