EPISODE · Nov 2, 2016

第329回ローカルメーカーに負けないためにすべきこと

from Podcast 森辺一樹のグローバル・マーケティング〜すべてはアジアで売るために〜

日本メーカーの製品でもローカルメーカーと変わらなくなってきているのが現状です。実際、家電の世界では逆転してしまう状況が発生してきています。なぜそのような状況が起きているのでしょうか。実際に消費財メーカーが抱えている悩みや最近よくいただく相談から、森辺一樹が紐解いていきます。何が問題で、どうしたら次の進めるのか、実際の例を挙げながら解説してまいります。 global_vol329.mp3

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第329回ローカルメーカーに負けないためにすべきこと

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