EPISODE · Nov 6, 2016

第330回価格優位性が無いなかで、どう戦えばいい？

from Podcast 森辺一樹のグローバル・マーケティング〜すべてはアジアで売るために〜

前回に続き、日本メーカーがローカルメーカーに負けないために何をすればいいのか言及します。家電業界で起きている現象は、消費財メーカーにとっても「対岸の火事ではない」、「特に消費財の場合は速く動かなければいけない」と森辺一樹は警鐘を鳴らします。では、具体的にどのような動きをして戦わなければいけないのでしょうか。チョコレートを例にとりながら解説していきます。 global_vol330.mp3

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第330回価格優位性が無いなかで、どう戦えばいい？

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