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第333回 「輸出ビジネス」ではなく「チャネルビジネス」を！

EPISODE · Nov 16, 2016

第333回 「輸出ビジネス」ではなく「チャネルビジネス」を！

from Podcast 森辺一樹のグローバル・マーケティング 〜すべてはアジアで売るために〜

セミナー等でよく森辺一樹は「"輸出ビジネス"ではなく"チャネルビジネス"をするべきだ」と口にします。今回はこの2つの違いにフォーカスし、それぞれがどういった定義なのか解説してまいります。森辺いわく、「最初は輸出ビジネスでもいいが、シェアを取っていこうと思うなら"現産・現販"をしなければいけない」と言います。その意図やステップについて、事例を交えながらお話ししていきます。 global_vol333.mp3

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第333回 「輸出ビジネス」ではなく「チャネルビジネス」を！

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