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第336回 自分たちの代理店は競合よりも優れているのか episode artwork

EPISODE · Nov 27, 2016

第336回 自分たちの代理店は競合よりも優れているのか

from Podcast 森辺一樹のグローバル・マーケティング 〜すべてはアジアで売るために〜

前回に続き、「現地の代理店を見極めるための2つの観点」の2つ目について解説をします。2つ目は「競合他社の代理店との比較」についてですが、具体的に比較すべき3つのポイントを紹介していきます。また、森辺一樹から「日本企業は意味のない海外出張が多い」という指摘が飛び出します。これはどういうことなのか、また、代理店との関係を良くするために何をしたらいいのか言及していきます。 global_vol336.mp3

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第336回 自分たちの代理店は競合よりも優れているのか

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