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第341回 グローバル化に必要な「現地適合化」とは何か episode artwork

EPISODE · Dec 18, 2016

第341回 グローバル化に必要な「現地適合化」とは何か

from Podcast 森辺一樹のグローバル・マーケティング 〜すべてはアジアで売るために〜

メーカーにとってグローバルでモノを売っていく時に必要なのは「世界標準化」と「現地適合化」だ、と森辺一樹は言い切ります。今回は特に「現地適合化」について具体的に解説をしていきます。欧米の先進グローバル消費財メーカーがどういったステップで現地適合化を進めていて、日本企業との違いは何なのか。また、日本企業はどのようなステップを踏むべきなのか、詳しくお伝えいたします。 global_vol341.mp3

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第341回 グローバル化に必要な「現地適合化」とは何か

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